This blog is interesting for Brand managers and Marketing managers. It shows you how games can help to achieve marketing objectives and includes postings about digital interactive branding, like branded utilities and social media for organizations & brands. Check out www.brandnewgame.nl for more information what digital interactive concepts can do for your brand. Or visit www.brandnewplayground.com for more information about my book!
Sunday, May 30, 2010
Facebook apps & games toplist!
Derek Sivers: Weird, or just different?
Doctors in Japan get paid when they cure patients...! And not if they stay ill... fantastic!
Saturday, May 29, 2010
Friday, May 28, 2010
Meet & Greet with Joseph Pine
I am very honored to have the opportunity to speak 1 on 1 with Joseph Pine on the 10th of June in the Netherlands.
Should you have any questions to ask him - send me an email!
barthufen@brandnewgame.nl
He is working on a very inspiring book, but unfortunately it's not up to me to reveal anything about that! - Haha.
Sunday, May 23, 2010
Google Pac-Man!?
Electronic Board Games using Augmented Reality
This is just amazing! Will this be the future of tabletob games and family entertainment?
Thursday, May 20, 2010
Monday, May 17, 2010
Saturday, May 15, 2010
Game league in the UK sponsored by Carlsberg
Live means many things nowadays and is often misunderstood. By live we mean people getting together to play against each other at a venue, not on line.
Next week 'Living it - Loving it' launches Britain’s first live gaming league which will take place in pubs, clubs and casinos. They will have a FIFA 2010, NEED FOR SPEED and CALL OF DUTY league. Played in a league format over twelve weeks, there will be venue-, regional- and national champions with a prize pool of at least £30,000.
This project has been put together with the support of many major brands and will have over 1.000 venues within a year. If you want to join in then watch out in the coming weeks for details on www.playthegamer.com
They are keen to reconnect the community in which people live and believe that gaming has the ability to do this. It is my belief however that gaming will also quickly become a profession (if not already for the happy few) and that a more established circuit will emerge once the industry recognises the value to its brand and sales.
Largely copied from the press release on Linkedin by Dave Brannan, Managing Director at Living it Loving it Ltd
Monday, May 10, 2010
Grubby escaping through a window
Worldfamous gamer 'Grubby' had to sneak out a building to avoid getting harassed by gamers! Amazing! (South-Korea)
Visual progress of video games and a gamers diary
In this presentation from David Perry (Earthworm Jim and Matrix-game).
The data (units sold of World of Warcraft for instance) are somewhat outdated in this presentation from 2008, but it contains two great videos. One about gamedevelopment in the past 30 years and a videobiography of a gamer.
The data (units sold of World of Warcraft for instance) are somewhat outdated in this presentation from 2008, but it contains two great videos. One about gamedevelopment in the past 30 years and a videobiography of a gamer.
Sunday, May 9, 2010
10.000 hours of gameplay equals 10.000 hours of school from 5th to graduation
Great presentation by Jane McGonigal
Playing games strengthens trust and social structure of communities (collogues and friends)
Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is 'proven' I hope that the Jews and Palestine's do the same in Jeruzalem and in all the other world-conflicts!
Jane McGonigal: Gaming can make a better world | Video on TED.com
Playing games strengthens trust and social structure of communities (collogues and friends)
Herodotus invented playing games to distract people from existing famine and even stopped a war deviding the country in two, playing a dice game for the win and it is 'proven' I hope that the Jews and Palestine's do the same in Jeruzalem and in all the other world-conflicts!
Jane McGonigal: Gaming can make a better world | Video on TED.com
TED TV - games are everywhere - Jesse Schell
More people playing FarmVille than there are Twitter accounts!?
"The iPhone is a Swiss army knife. Converged technology only works in pocket size... that's why the i-Pad sucks!" According to Schell...
And what about the new Ford that contains a minigame. The less gas you use, the bigger the virtual tree on your display grows... Games are everywhere! - Video down below.
Friday, May 7, 2010
Games to help organizational transitions and as a training tool
We are currently working on a real cool project for Air Cargo Netherlands, Schiphol Airport and Dutch Customs.
To support an undisturbed flow of goods and speed up delivery times, the three parties mentioned above came up with a concept called 'SmartGate'.
It basically comes down to a combination of a central database containing all digital data necessary to accompany cargo from A to Z and an integrated process in which all parties work together and provide information upfront (in-time) and complete.
If shippers (like Philips or ASML for instance) send all the information necessary to inform Customs in-time and complete, the risk analysis can be done upfront and cargo can be cleared and marked 'green' before it even arrives to the airport. Some cargo (explosives for instance) need to be checked anyhow, but sharing information within the logistic chain is the first step towards an integrated process.
Together with GameWise, BrandNewGame has analyzed the logistic process and defined a game concept to increase awareness of SmartGate and internalize the required future working method.
The plan is to create a central game-dashboard where players login (check screen dump) through their web-browser. After they are logged in, they can play through the logistic process on a virtual airfield where they encounter various mini-games at each step in the process. These games will give insight in specific challenges and dilemma's. Eventually the games will train the players which information is essential for specific cargo shipments, how completeness and sharing of information will improve the flow of the process.
Hope to inform you soon about more cases, BrandNewGame and GameWise are also working for a large international bank and the port of Amsterdam.
Sunday, May 2, 2010
Interactive movie for energy consciousness
Check out this interactive thriller about the future of our politics around energy. It's a nice conspiracy story - if you have all Sunday (and enough interest in the future of the world's existence ;-)
It's quite intriguing and technically well done! There are some mini-games you can play, but as with most of these 'interactive films' the mini-games do not add great value to the experience and are not all that relevant - unfortunately.
Submarine must have gotten a decent budget to build this - it looks amazing, behaves really well and the sounds design is great.
Check www.collapsus.com you really should!
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