Thursday, April 22, 2010

New Book: A Brand New Playground - Searching for CASES!





Hi All!

I just finished the Dutch version of my book 'Laat met je merk spelen' (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.

Please help me find them!

Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.

Much appreciated if you can send me links or full cases!

Send an email to barthufen@brandnewgame.nl (subject: Cases for Brand New Playground)

THANKS THANKS THANKS!

2 comments:

  1. 單純喜歡你的部落格 要繼續發表好文章喔.........................

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    SUBMIT YOUR ANSWER and you could get a prepaid VISA gift card!

    ReplyDelete