Thursday, April 22, 2010
New Book: A Brand New Playground - Searching for CASES!
I just finished the Dutch version of my book 'Laat met je merk spelen' (A Brand New Playground) and would like to start with the international (English) version soon.
For this issue, I am looking for international cases of how games are being used as a marketing tool to achieve goals that are related to Product, Price, Personnel (staff), Place (virtual product distribution through games) or Promotion.
Please help me find them!
Think of global brands like Coca-Cola, McDonalds, Diesel, BMW, etc.
Much appreciated if you can send me links or full cases!
Send an email to firstname.lastname@example.org (subject: Cases for Brand New Playground)
THANKS THANKS THANKS!