Burger King... or Burger Town?

I was playing Call of Duty: Modern Warfare 2 the other day (like approximately 70 million people worldwide) and noticed that the Burger Town logo looked just like Burger King! ;-) This happens a lot in games, but I still don't understand why brands should not want their logo on this building? If you can reach 70 million people and add an extra element to the game (eating a burger for extra health for instance), this should create positive energy right?