The first day of sales brought Activision (Publisher of Call of Duty: Modern Warfare 2) over 310.000.000 dollar. In comparison, the latest Harry Potter film delivered one third of that revenue on day one... (104 million dollar)
It's strange that companies and brands still seem scared to get involved with these types of games. When it's completely normal to advertise before and after films about war, or on Discovery Channel before and after documentaries about the second World War and Hitler's horror.
The Call of Duty series (not Modern Warfare) about the second World War has always been historically accurate and deals with great battles between the allies and German/Italian/Japanese legions. They were all historical important events and playing games opens new ways for people to become familiar with history.
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